Princess Alice Hospice

Charity High Street Brand Refresh

Princess Alice Hospice is a local charity dedicated to providing free, high-quality compassionate care and support for patients, their families, and carers. They care for people with cancer and other illnesses living in a large part of Surrey, South West London and Middlesex.

Princess Alice Hospice asked Kingsley Create to give their retail brand a contemporary brand refresh with the first application being the new high street retail outlet in Richmond Upon Thames. Kingsley updated the exterior fascia of the store using the newly refreshed logo (also created by Kingsley) as well as giving much greater prominence to the Dove icon and a stronger use of the brand colour palette. Combined – this gives Princess Alice Hospice a more contemporary look which better reflects the shop’s offerings and the overall brand of the Hospice.

We wanted to update the outside of our shops to give them a more contemporary look which better reflects our shop’s offerings and the overall brand of the Hospice. Updating all our shop fronts will obviously be a slow, gradual task but we’re delighted to start the process with our fantastic new store in Richmond.

Stuart Gendall
Head of Communications
Princess Alice Hospice