Princess Alice Hospice is a local charity dedicated to providing free, high-quality compassionate care and support for patients, their families, and carers. They care for people with cancer and other illnesses living in a large part of Surrey, South West London and Middlesex.
Princess Alice Hospice asked Kingsley Create to give their retail brand a contemporary brand refresh with the first application being the new high street retail outlet in Richmond Upon Thames. Kingsley updated the exterior fascia of the store using the newly refreshed logo (also created by Kingsley) as well as giving much greater prominence to the Dove icon and a stronger use of the brand colour palette. Combined – this gives Princess Alice Hospice a more contemporary look which better reflects the shop’s offerings and the overall brand of the Hospice.