Lavazza Ecocaps

Lavazza asked us to help them in bringing their new compostable and recylable coffee capsules to the UK market.

Through a mix of digital, print, instore and experiential design we helped them achieve their goals.

As part of the launch of the Ecocaps range a series of experiential stands and counters were installed in Intu shopping centres across the country.

We created a range of graphics to decorate the stores getting across the compostable nature of the capsules that can be placed in your recycling bin at home.

Staff were supplied with a custom designed apron and helped the public discover which of the new Ecocaps flavours they liked.

www.lavazza.co.uk/en/eco-caps.html