Lavazza Ecocaps

Category
Branding, Design, Print, Retail, Social Media
About This Project

LAVAZZA ECOCAPS

Lavazza asked us to help them in bringing their new compostable and recylable coffee capsules to the UK market.

Through a mix of digital, print, instore and experiential design we helped them achieve their goals.

INTU SHOPPING CENTRES

As part of the launch of the Ecocaps range a series of experiential stands and counters were installed in Intu shopping centres across the country.

We created a range of graphics to decorate the stores getting across the compostable nature of the capsules that can be placed in your recycling bin at home.

Staff were supplied with a custom designed apron and helped the public discover which of the new Ecocaps flavours they liked.